Salesmanship in Print. That's what
copywriting is all about.
The most important word in this
description is "salesmanship". Copy that can't or doesn't sell is
just a jumble of useless words. Right?
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Salesmanship is the know-how that
turns words into powerful tools of influence, persuasion and action.
-
Salesmanship is the ability to
pinpoint and uniquely satisfy customer desires with a product or
service in ways that no competitor can touch.
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Salesmanship is what a copywriter
packs into the words they use in every sales letter,
advertisement, or web page they create.
So if copywriting is salesmanship in
print, what is a copywriter?
Simple. A copywriter is a salesman
who uses written words to do the selling.
Any way you slice it - it's always about selling!
Period.
Good Foundations Builds Strong
Copy
(And by "Strong" I mean copy that actually
sells stuff)
Mark Dresner has over 22 years of
personal hands-on selling experience. He earned his "stripes"
working directly with customers to solve their unique business
problems.
He is personally responsible
for selling over $115.6 million of enterprise computer systems,
software, consulting services, and advertising and media to businesses
of all types.
This experience Mark
brings to every writing assignment that he does.
Mark specializes in copy for business
to business projects (technology projects are his favorite) - and
also writes for information publishing, Not For Profit, Self Help
and other niches.
He also writes business plans to raise capital, press
releases for public and private companies and customer sales
proposals and presentations.
Call Mark Today To Discuss Your Project
Got a unique niche you want to
exploit. How about a hot project you want to get rolling?
Give Mark Dresner a call (or email) today!
