Mark Dresner – Marketing and Web Visibility Specialist — Strategic Marketing and Web Visibility Management Specialist

Kicking Your Customers In The Butt?

by Mark Dresner

Do you treat prospects (AKA: Non-customers) better than you treat you customers?
In this video I show one example — from a major publisher — that says they care more about prospects than the people actually paying them!
What’s your opinion?

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How To Instantly Create Totally Unique Products That Leave Competitors In The Dust

February 12, 2010

Differentiation is crucial to beating out the competition and demonstrating value (and higher prices) for your products and services.
In this video I’ll reveal how to instantly create totally unique products or services that will leave your competitors in the dust.
Not only will your products be recognized as having high value, but … you’ll [...]

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Where to find your best prospects for new sales

January 5, 2010

I think you’d agree that all businesses want more sales (if they hope to STAY in business)?
Because the more sales you make … the more money you earn. Simple math, right?
Yet many companies ignore some of the most responsive sources of new sales. (Even though two of these sources sit right under their nose).
And [...]

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Personalize (your marketing messages) or Die!

December 30, 2009

This video is a short case study of why it’s so important (especially today) to use
personalized marketing messages to help build strong customer relationship.
Ignoring this is sure to cost you sales!

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My Humungous Marketing Disaster – that will tick off your ad agency – but save You a fortune

September 23, 2009

About eleven years ago, as co-owner of a computer services company on Long Island, I made a very costly marketing mistake.
What was this mistake?
I forgot (or chose to ignore) the REASON that advertising and marketing exists … at all.

It’s NOT about image

It’s NOT about feeling good when you see your company up in lights

And it’s [...]

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How to shake the cobwebs out of your brain

May 13, 2009

All winter my “summer” car – a Porsche 911 Twin Turbo – hibernates safely in my garage…
… Sleeping peacefully until Spring arrives.
THEN … when the first warm day DOES finally arrive, I impulsively dash to the garage to get her on the road.
Problem is after 4 months of sitting the car needs more than just [...]

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Attract and keep profitable clients -with this timeless and enduring secret

April 19, 2009

Rock beats scissors … scissors beat paper … paper beats rock.
Remember this game? It’s like flipping a coin except with decisions and strategy.
This game decided many important issues in our family. For example, which team batted first, who sat in the front seat or what TV show we watched.
This seemed fair to me … at [...]

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How to Sell Outrageous Amounts of Technology Services in Three Simple Steps – Guaranteed

March 27, 2009

Selling technology services is no picnic.
Actually, selling ANY service is tough.
Though, in my book, technology services are the toughest.
After all, they’re complex, confusing and generally difficult to present to clients. And like all intangibles, services don’t really exist at all.
At least not in the literal sense, like a “thing.” Instead, services exist solely in the [...]

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How to get your enemies to sell for you

March 4, 2009

Imagine this. Your biggest adversary actually helps you to sell your product, service or ideas.
Sound impossible?
It’s not. And it happens every day in business, politics … and personal situations.
In fact, you may already wield this power unconsciously.
So how DO you use your mortal enemies to achieve your own goals?
An example from current events
Have you read [...]

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