How to Sell Outrageous Amounts of Technology Services in Three Simple Steps – Guaranteed

Selling technology services is no picnic. Actually, selling ANY service is tough. Though, in my book, technology services are among the toughest. After all, they’re complex, confusing and generally difficult to present to clients. And like all intangibles, services don’t really exist at all. At least not in the literal sense, like a “thing.” Instead, […]

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Kicking Your Customers In The Butt?

Do you treat prospects (AKA: Non-customers) better than you treat you customers? In this video I show one example — from a major publisher — that says they care more about prospects than the people actually paying them! What’s your opinion?  

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Where to find your best prospects for new sales

I think you’d agree that all businesses want more sales (if they hope to STAY in business)? Because the more sales you make … the more money you earn. Simple math, right? Yet many companies ignore some of the most responsive sources of new sales. (Even though two of these sources sit right under their […]

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Personalize (your marketing messages) or Die!

This video is a short case study of why it’s so important (especially today) to use personalized marketing messages to help build strong customer relationship. Ignoring this is sure to cost you sales!

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How to shake the cobwebs out of your brain

All winter my “summer” car – a Porsche 911 Twin Turbo – hibernates safely in my garage… … Sleeping peacefully until Spring arrives. THEN … when the first warm day DOES finally arrive, I impulsively dash to the garage to get her on the road. Problem is after 4 months of sitting the car needs […]

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My Humungous Marketing Disaster – that will tick off your ad agency – but save You a fortune

About eleven years ago, as co-owner of a computer services company on Long Island, I made a very costly marketing mistake. What was this mistake? I forgot (or chose to ignore) the REASON that advertising and marketing exists … at all. It’s NOT about image It’s NOT about feeling good when you see your company […]

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Attract and keep profitable clients -with this timeless and enduring secret

Rock beats scissors … scissors beat paper … paper beats rock. Remember this game? It’s like flipping a coin except with decisions and strategy. This game decided many important issues in our family. For example, which team batted first, who sat in the front seat or what TV show we watched. This seemed fair to […]

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How to get your enemies to sell for you

Imagine this. Your biggest adversary actually helps you to sell your product, service or ideas. Sound impossible? It’s not. And it happens every day in business, politics … and personal situations. In fact, you may already wield this power unconsciously. So how DO you use your mortal enemies to achieve your own goals? An example […]

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Treasure trove of recession-defying selling secrets

Treasure trove of recession-defying selling secrets discovered in Saturday morning cartoon show As a kid Saturday mornings had a very strict ritual – a cartoon ritual. From 6 o’clock in the morning to noon, my brother and I sat hypnotized in front of the TV. And we were only barely aware that anything existed beyond […]

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Time to offer belts and ties to ALL your customers.

In a recession businesspeople still NEED to buy things. Though WHAT and HOW they buy changes. Here’s what I mean. Throughout the recession of the 1980’s I was a salesperson at the #2 computer maker in the world. It was a time when businesses were buying fewer large computer systems. One day the VP of […]

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