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Portfolio of Copy Samples
(Print Samples and Web Samples)

Copy "Snippets"

Following are select copy snippets - small pieces of copy for various products and
services. Before each sample is a short description of the product it was written to sell.

Sample Direct Response Space Ads and Sales Letters

Space ad for a device that prevents eavesdropping in office and other environments:

Shhhhhhhhh!

Stop nosy office eavesdroppers dead in their tracks
with this amazing new electronic sound jammer.

Worry no more about pesky office snoops overhearing your personal conversations.

The Sound-Cloak 3000 is the first military-grade wave scrambling technology for the consumer market.

Flip the unit on and it emits an undetectable signal that shields personal conversations from prying ears. It’s perfect for personal phone calls, computer tele-conferences or even private face-to-face meetings.

Never worry about office (or home) eavesdroppers again.

Try the Sound-Cloak 3000 risk free for 30 days. Call XXX-XXX-XXXX or visit our website at:

 

Space ad for an exclusive club that delivers rare small-batch Scotch to members:

Only REAL Scotch Whiskey drinkers need apply
to this exclusive club of discriminating International Connoisseurs

You know who you are

If you’re a Scotch lover you’ve already discovered the almost unequalled pleasure of enjoying your favorite drink.

But are you still missing out?

Here’s what I mean.

Most of the world will never delight in the unique and complex tastes produced by the many unknown small batch distilleries in Scotland.

Why? Because often a year’s entire production is quickly snatched up - as soon as it’s aged and ready to drink - never made available to the rest of us.

Until now, that is.

Starting today, the International Scotch Appreciation Society opens 327 spots for membership in 2009.

 

Full page newspaper ad for an electric bicycle:

Middle East Oil Sheiks and Wall Street Oil Traders Running Scared?

Amazing new technically advanced electric bikes make their debut to cost conscious and environmentally aware U.S. consumers. High demand and fast sellout expected due to ultra low introductory prices.

Commuters, students and family grocery-getters do away with gas-guzzling cars and expensive public transportation. They all save a small fortune each month while helping save our planet from polluting auto exhaust emissions.

Will America always be at the mercy of powerful cartels run by Middle East oil sheiks?

The answer is no.

And one practical new solution is now available to U.S. consumers.

 

Sales letter for a business to business marketing services company announcing a new line of specialty mailers

How to Bag More than your fair share of Hunters … automatically
this year and every year … without ever breaking a sweat

Dear Pheasant Hunting Grounds Operator,

Enclosed are three very special new greeting cards from Cards to Clients (that’s us).

I’m sure you’ll agree the images are striking and beautiful. But there’s much more to these cards than meets the eye.

These cards are a part of a serious direct marketing program – the Cards to Clients Customer Loyalty System. It’s a tried and true system that’s powerful and simple … yet runs automatically to keep you close to your customers and your customers close to you.

(Click here to see the full "Pheasant Letter")

Lead generation space ad for a document storage services company.

Big name financial firm ordered by judge to hand over $1.45 Billion -
because they couldn’t retrieve Court ordered documents on time?

How does YOUR record storage company stack up?

In 2005 financial giant Morgan Stanley was slapped with $1.45 judgment in a high profile legal case.

They lost the case. But it wasn’t the facts of the case that lost it for them.

It was sloppy record keeping.

Morgan Stanley failed to deliver retention-required records to the courthouse by the judge’s deadline. So poor records storage management cost this company a whopping 1.45 Billion.

How does YOUR records storage company stand up?

Find out in our free report, “7 Questions to Ask Your Records Management Company - And 3 Tests to See if They’re Telling You the Complete Truth”

 

Space ad for a temp agency aimed at placing surgeons

Surgeons: Give up your practice and instantly double your income

Cure worries of finding new patients, high office rents and always being on call

Discover the “have scalpel will travel” lifestyle that other surgeons around the Country now enjoy. It’s a lifestyle where …

· You decide when, where and how much you work
· No costly office space or expensive staff is needed
· Patients literally line up and eagerly wait to have you treat them

Plus …

You’ll make more money than you ever did in your private practice.

We’ll show you exactly how - with no obligation or risk - to get started today.

 

Space ad for a external computer backup disk:

“In An Instant All Her Digital Photos Are Gone … Lost Forever”

Digital cameras are convenient and easy to use. And the pictures they take are stunning too.

There’s no film to buy and you print only the pictures you want. Digital pictures are also easy to save on your computer and share with friends.

But there is a dark side to taking digital pictures.

With a single computer disk problem - POOF - all your digital memories could instantly vanish. Forever.

But you can protect your digital memories. The Maxtor One-Touch Digital Picture Backup System makes it push-button simple. Get it today.

 

Catalog copy for the classic Magic 8-Ball fortune teller (toy?):

Can it REALLY predict the future with
pinpoint (even frightening) accuracy?

Or is it just a super-fun toy?

It's impossible to explain the mystical foretelling powers of the Magic 8-Ball.

Some people laugh it off as and call it just a silly toy.

I believe differently. Decide the truth for yourself.

However, most everyone agrees on one thing. Magic 8-Ball is simply impossible to put down once you pick it up.

Ask it any Yes or No question and in seconds it gives the answer.

But beware. You may not like what it says....

 

Web Samples:

Info Product Sales Pages & Sites:

Sun Tzu's "The Art of War" Audio
art-of-war-audio.com

Speak French Like a Diplomat - Fast!
SpeakFrenchFastAndEasy.com

Lead Generation Sites:

Get Free Business Books and Audios
FreeBusinessBookClub.com

Landing Pages:

Copy for Self-Help Audio Program:

Knock down these success-robbing roadblocks
and you’ll change your life in 17 Days (or less)

Dr. Nick Hall’s breakthrough methods finally let you do the things
you already know how to do … but can’t seem to get done

Listen to the free sample audio track from Dr. Nick Hall. Even from this small clip from ‘I Know What To Do, So Why Don’t I Do it?’ you’ll take away a powerful new perspective. It’ll likely change the way you view certain self-limiting ideas held sacred for years.

(click here to see the full copy with designer's instructions for the "I Know What To Do.."  Landing Page)

 


Mark Dresner
273 Walt Whitman Road, Suite 306
Huntington Station, New York 11746
Office: (631) 236-9632 - eFax: (480) 275-3645
mark@markdresner.com

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